Corporate Social Responsibility (CSR).. Should small businesses even care?
What on earth is this CSR/CSI on every major company’s lips? In every newspaper advert? Radio and TV won’t stop talking about it.. I’m a small start up company! should I even care about this thing?
Simply put – YES!
Start up companies and small to medium businesses should not be exempt from partaking in CSR projects. The community you live in helps build your company, shouldn’t you give back? Business has a responsibility to give back to the community. In the land of ubuntu, can a brand really afford not to have a CSR program?
CSR programs for a company’s budget, regardless the size, can be tailored in such a way that they also act as a marketing platform. The program therefore should be designed in such a way that it targets the consumers who buy the product or service from the small company.
Contact Hangin’ Monkey today and see how you can give back.